Marketing & Business Development Services

L1CG simplifies the complexity of technology solutions to craft strong, crisp, and clear messaging tailored to technical and non-technical demographics that strengthens brand equity and drives demand.

Our approach leverages our clients’ intellectual property and technical expertise to construct a foundation of both qualitative and quantitative content and tools.  We then build and execute proven marketing programs that strengthen brand equity, develop the sharpest messaging and sales tools, rapidly increase sales pipeline and bookings, successfully introduce new products, and expand business development both by segment and geography.

Strategic Marketing & Business Development Services:

  • Segment/product/market Go-to-Market strategy analysis
  • Brand equity development programs
  • Sales tool development
  • Collateral and solution content development
  • Solution and Corporate brochures
  • Technical solution sheets and PPT presentations
  • Point-of-View articles, white papers, and case studies
  • Executive presentation support materials
  • Competitive landscape analysis

Execution Focused Marketing & Business Development Services:

  • New Product Introduction (NPI) program management
  • Direct demand generation programs
  • Contact database development
  • Conference, trade show, and industry event coordination and management
  • Graphic art and video production for marketing and corporate materials
  • Complete website development including content, graphics, and structure
Whether you need support on a single project, interim staffing across product management, marketing or business development , or you are looking for a long-term partner with specialized expertise, L1CG’s flexible engagement model can be tailored to our clients’ specific requirements with a cost optimized structure.